Milk Chocolate - Heady Times for India
There might be a lot more sweet times for Indian milk chocolate lovers in the near future. The United Kingdom-based chocolate, confectionery and beverages Goliath: Cadbury Schweppes has tapped India among its top twelve focus markets globally, in an announcement made recently.Under a new development structure which will come following the proposed breaking of its beverages arm; Americas Beverages into a unique company, the Cadbury Schweppes management stated recently that its commercial plan would hinge on less top markets and brands.
The India subcontinent subsidiary, along with the British, America, Australia, Mexico, Brazil, Russia and Asia, now represents around seventy percent of Cadbury Schweppes global earnings.
Cadbury India, has been increasing in double digits the past 2 year and forecast a healthy 2007 surge on the success of factors such as more focus on core brands, product rationalization and working closely with trade channels.
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